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Brainstorm

Style: 1. symbolism(forming a cross->hint holinism of the job, pathos) 2. composition(balanced composition, 3 vertical lines and one horizontal->stableness and sense of power) 3. Color pallete(bright, saturated->audience feel happy->suggest the job is a happy job, pathos) 4. slogan(repetition->show power of the nurse and responsibility) 5. subject selection(Children and nurse->pathos, appeal of sympathy) 6. perspective(using ‘we’ -> sense of community, what we are doing in the present) 7. sense of profession and responsibility in tone

Purpose: 1. problem: underappreciation of nurses 2. solution: to recruit nurses 3. audience: British people who are interested in care jobs

Style Purpose
1. Symbolism (forming a cross to hint at holiness of the job, pathos) a. Problem: underappreciation of nurses
2. Composition (balanced, with 3 vertical lines and one horizontal to convey stability and power) b. Solution: to recruit nurses
3. Color palette (bright, saturated colors to make the audience feel happy, suggesting the job is fulfilling, pathos) c. Audience: British people interested in care jobs
4. Slogan (repetition to show the power and responsibility of the nurse)
5. Subject selection (children and nurse to evoke pathos and appeal to sympathy)
6. Perspective (using “we” to create a sense of community and shared purpose)
7. Tone (professional and responsible to emphasize the serious nature of the role)

1c: appeal to the audience(mostly Christian) 6b: evoke a strong sense of pride to the audience

Outline

Introduction

  1. Problem: underappreciation of nurses
  2. Solution: raise public awareness of the vital role nurses play and inspire admiration and respect for the profession.
  3. Audience: Primarily directed toward British people interested in care-related jobs, particularly those who might consider nursing as a career.
  4. Goal: to recruit more nurses, using powerful language and imagery to appeal to a sense of purpose and responsibility.
  5. Context: Set in the UK, relevant and resonant for a national audience.

Paragraph 1: Language

  • Point: The campaign’s tone conveys power and unity, encouraging a collective commitment to healthcare through nursing.
  • Evidence -> Effect:
    • Perspective: The use of “we” in the campaign text emphasizes inclusivity, building a sense of community and unity. It positions the audience as part of a collective effort, suggesting that together, “we” can strengthen the healthcare system.
    • Diction: Short sentences and simple diction highlight the significance of nursing as a responsible, essential role. Short sentences create strong feeling. ‘planning’->outlook; ‘monitoring’->careful and guardian. These diction and grammer structure foster respect for the profession and presents it as a respected career path.
    • Repetition: Key phrases or slogans are repeated to reinforce the message, emphasizing the nurse’s strength, dedication, and reliability. Repetition here underscores the seriousness of the nursing profession and creates a rythme pace, thus giving lasting impression to the audience. ‘we are, we are’
  • Link to Purpose: By establishing nursing as a powerful and essential job, these authorial choices inspire admiration and an emotional response from the audience, motivating the audience to see nursing as a powerful career, aligning with the purpose of enhancing its perception and attracting recruits.

Paragraph 2: Visual Imagery

  • Point: The campaign uses visual devices to evoke emotional responses and establish a positive, powerful image of nursing.
  • Evidence -> Effect:
    • Color Palette: Bright, saturated colors(blue, pink, red, etc.) convey happiness and positivity, suggesting that nursing is a fulfilling and rewarding career. This use of color creates an inviting and warm atmosphere, making the role more appealing.
    • Composition: The balanced arrangement of visual elements, including three vertical lines and one horizontal, creates a sense of stability and power, which visually reinforces the professional tone of the message.
    • Subject Selection: The choice of imagery—such as nurses with children, taking place in a kindergarden—evokes sympathy and warmth, appealing to the audience’s emotions and nurturing instincts.
  • Link to Purpose: Through these visual cues, the campaign enhances the appeal of nursing by presenting it as a noble, stable, and emotionally rewarding profession, encouraging the audience to view it as a career choice with both purpose and prestige.

Conclusion

  • summarize points made
  • the overall effect
  • effective to achieve the purpose